Youtube ads are the strongest form of social proof.

Youtube is the primary platform for businesses running paid advertising in the high ticket industry. There is a variety of YouTube Ad formats available, including TrueView ads, non-skippable in-stream ads, and bumper ads. The most popular of the three, and our main focus on the platform, is with TrueView ads. These are the ads that you can find before, during, or after videos on the platform.

The drawbacks? The user can skip after 5 seconds and you pay less per view on Facebook. So, it’s essential that your ad immediately calls out your target audience and screens bad leads. However, you only pay if the user watches your ad for 30 seconds or longer. Yet, these ads display the real view count of your ad, regardless if a viewer skips or not. So, these ads pose as the strongest form of social proof.

That’s why YouTube is the most valuable ad campaign format that allows a hard sell that comparable to infomercials running on cable. Yet, running ads on YouTube is just a product of Google Ads, the online advertising solution that helps businesses scale their outreach and promote their products or services on Google Search, Google Display, and of course, YouTube.